Social Sign-In
Social Sign-In, also known as social login, is a feature that allows users to log in to a website or application using their social media credentials (e.g. their Facebook, Twitter, or Google account). Social Sign-In eliminates the need for users to create new usernames and passwords for each website or application they use, as they can simply use their existing social media account to authenticate.
- When a
userchooses to sign in with a social media account, the website or application redirects them to the social media provider's login page, where they are prompted to enter their username and password. - Once the
userhas successfully authenticated with the social media provider, they are redirected back to the website or application, where they are automatically logged in.
From a technical perspective, Social Sign-In relies on standardized protocols such as Outh and OpenlD Connect to allow websites and applications to access a user's social media profile information and authenticate the user.
These protocols enable the user to grant the website or application access to their social media account without sharing their password, which enhances security.
Social Sign-In can benefit both users and website/application owners. For users, it provides a quick and easy way to log in to multiple websites and applications without creating new accounts or remembering new passwords.
For website and application owners, Social Sign-In can increase user engagement, as it eliminates a barrier to entry and provides access to user profile information that can be used to personalize the user experience.
Implementing Social Sign-In features can hugely increase conversion numbers. A study from 2022 claims up to 40% up-lift in user-conversion. ( see here )
By signing up with external identity providers, the user gives azuma doa access to the profile data of their account created in an external identity provider. This data is used to create an azuma doa user account that can be used in your application.
azuma doa comes with a built-in integration for social sign ins via Microsoft and Google (Apple coming soon). Additionally, azuma doa can connect to any OpenID Connect-compliant identity providers. Potentially opening up the potential user groups even further (potential providers include Github, Spotify, Auth0, Slack, Facebook and many more...).
**azuma doa ** examplary screenshot:
